How to Enter


Who can enter?

The Online Retailer Awards are open to any UK retailer or retail division with an online presence, no matter how large or small the scale of operation, as well as the practices, agencies, marketing services providers and individuals who work for them. 

Practices and agencies are welcome to submit entries on behalf of their clients. Companies, practices, agencies or individuals may submit entries on behalf of themselves or others and may enter any number of categories. Different projects from the same business can be entered into different categories but each submission should be tailored to fit the category into which it is being entered. Online retailers based outside the UK can also enter, provided they have UK specific web pages.

If entries are duplicated by accident or in error, entries will have to be processed before a decision about their duplication can be made. Regrettably, any duplicated entry fee will be forfeited. 


Except where indicated, submissions should relate to the eighteen-month period July 1, 2019 – December 31, 2020.
The organisers reserve the right to retain entries for subsequent publication, both on- and offline in ways that enhance the standing of entrants, supporting partners and the Online Retailer Awards themselves. Descriptions of submissions from winners and runners-up will be published in connection with the Awards. Entrants may mark certain sensitive parts of their entry ‘not for publication’ (such as exact data, etc.), provided such restrictions are not used unreasonably.

General entry information

Entries into the Online Retailer Awards must be submitted online. Your written entry must be no more than 1500 words (12 point type, single line spacing) saved in PDF format (5MB maximum file size), uploaded from your desktop to the Online Retailer Awards website. All entries should be uploaded following the template sections shown below. The Judges will automatically vote lower any entries exceeding 1500 words. Please adhere to these basic rules of entry, together with any other specific criteria described below.

Template guide

Your URL and your written entry are the basis on which the judges will vote for and short-list your entry. The 1500 words should show how your website met its aims, employed innovative techniques, was enjoyed by users, and delivered visitors, customers and customer satisfaction and a return on investment. At the beginning of your submission the following information must be listed:

Category entered
Retailer or retail brand
Entering company (retailer or their agency)

The Judges will need to access your online retail website. (Please note that the website must remain live or be accessible in an archive for the judges to access until May 21, 2021.)

Within your submission document you must use the following as sub-headings under which you clearly enter your information:

Design and technology categories

  • Design aims for site or campaign
  • Design, content or creative strategy for site or campaign (especially if new strategy implemented during the period)
  • Creativity/innovation or Technology employed – please list suppliers of specific services if not in house
  • Feedback summary from users, including most preferred design, content or creativity aspects of the website
  • Specific detail of any fintech or payment platform success, when relevant

Enterprise sector categories

  • Aims for website
  • Strategy for online activities (especially if new strategy implemented during the period)
  • Innovation implemented
  • Feedback summary from users, including most preferred aspects of use of the site
  • Outcome, including customer feedback, testimonials, formal evaluation of results, ROI, TrustPilot, Feefo or similar ratings, etc.

Performance categories

  • Aims for online retailer
  • Strategy for online retailer (especially if new strategy implemented during the period)
  • Innovation employed to improve business performance
  • Feedback summary from users, including most preferred aspects of the online business or online retailer
  • Outcome, including formal evaluation of results, ROI, etc

Failure to include these details may result in your entry being marked down by the Judging Panel.

Support material

Entries into the Online Retailer Awards must be submitted online. Your URL to the website is probably all the support you need. If you wish to provide additional support material please provide a URL to a supporting micro site in your 1500-word submission paper, as well as the primary URL to the online retail site. The judges will want to feel fully informed about your online activity, so please include whatever you feel is appropriate and relevant for your entry. If an entry is entered into more than one category, please indicate this clearly, but remember you need to upload only one support URL, irrespective of how many times a submission is entered.

The deadline for entries is January 31, 2021

Please refer to the entry fees page for full information on fees and payment.


Any website that breaks national or international laws or offends public, religious, national or gender-specific sensitivities will be disqualified. If an entry is disqualified for any reason the entry fees will not be refunded.